Consumer Values and Behaviour in Hong Kong, China

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Hong Kong, China report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Hong Kong, China report answers:

  • How is the consumer mindset in Hong Kong, China changing? In Hong Kong, China, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Hong Kong, China purchase decisions?
  • Where and how do consumers shop in Hong Kong, China?
  • What health-related activities do consumers in Hong Kong, China participate in?
  • What megatrends should I focus on in Hong Kong, China (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Hong Kong
Hong Kongers are troubled by the escalating expenses associated with everyday goods
Older generations feel at ease expressing their identity among friends and family
Consumers enjoy experimenting with novel goods and services
Gen Z seek out distinctively tailored products and services
Consumers anticipate that their level of happiness will increase in the future
Gen Z are looking forward to a brighter future
While at home, consumers in Hong Kong connect with friends or family virtually
Proximity to public transport remains the most desired home feature
Hong Kongese prefer to eat at restaurants
Consumers in Hong Kong say that going out to eat at a restaurant is more convenient
Baby Boomers say they do not like to cook
Younger consumers actively look for healthy ingredients in food and beverages
Older generations expect to work close to home
Hong Kongese primarily desire to receive a generous income
Hong Kongese say they have a strict boundary between work and personal life
Consumers in Hong Kong prefer interacting with their friends virtually
Younger generations enjoy going to sporting events
Consumers in Hong Kong primarily seek secure place to visit when travelling
Older generations most concerned about safe destinations when traveling
Hong Kongese walk or hike for exercise
Gen Z take part in other rigorous physical exercise
Consumers are interested in massages to improve wellbeing
Hong Kongese are concerned about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Hong Kongese choosing products that are designed to use energy more efficiently
Hong Kongese contribute to non-governmental organizations and charitable institutions
Consumers in Hong Kong enjoy discovering good deals
Baby Boomers visit stores that offer loyalty programs or memberships
Consumers in Hong Kong endeavor to embrace a minimalist lifestyle
Gen Z are willing to buy second-hand or previously-owned items
Hong Kongese subscribe to digital platforms for streaming content
Consumers set to increase spending on health and wellness
Younger generations foresee increasing spending on travel/holidays the most
Consumers in Hong Kong have the ability to consistently set aside a portion of their earnings
Younger generations have enough money readily available for unexpected expenses
Millennials expect to increase overall spending the most
Consumers in Hong Kong proactively oversee the sharing of data and privacy preferences
Gen Z share data in order to receive personalised and targeted offers/deals
Hong Kongese utilise platforms for communicating digitally
Older generations regularly utilise platforms for communicating digitally
Younger consumers frequently read reviews of their favourite goods or services
Consumers in Hong Kong engage with businesses' social media content
Younger generations share opinions about a companies' products online
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