Consumer Values and Behaviour in Mexico

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

EUR 1,375
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Mexico report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Mexico report answers:

  • How is the consumer mindset in Mexico changing? In Mexico, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Mexico purchase decisions?
  • Where and how do consumers shop in Mexico?
  • What health-related activities do consumers in Mexico participate in?
  • What megatrends should I focus on in Mexico (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Mexico
Consumers make sure to follow safety measures before stepping out of their house
Older generations are concerned about the rising cost of everyday goods
Consumers in Mexico have a habit for testing out fresh merchandise and offerings
Baby Boomers only support companies and brands that they trust
Consumers in Mexico expect they will be happier than they are now
Baby Boomers expect to have more free time for themselves
While at home, consumers in Mexico connect with friends or family virtually
Safe location remains the most desired home feature
Consumers prefer to cook or bake dishes for themselves
Mexicans say that another person at home is responsible for cooking for them
Younger generations choose healthier meals when they go out to eat or order delivery
Consumers in Mexico look for healthy ingredients in food and beverages
Baby Boomers expect to be able to work from home
Gen X employees in Mexico primary desire is job security
Consumers in Mexico say they have a strict boundary between work and personal life
Consumers in Mexico connect with friends through digital means
Millennials enjoy interacting with loved ones face-to-face
Mexicans prioritise value for money when travelling
Gen X expect safe destination options when travelling
Consumers participate in walking or hiking
Gen Z most frequently run or jog for exercise
Mexicans are interested in meditation to improve wellbeing
Consumers are feeling uneasy about the effects of climate change
Consumers actively pursuing environmentally-conscious lifestyles
Consumers in Mexico want packaging that is sustainable and environmentally conscious
Consumers share opinion on social/political issues on social media
Consumers in Mexico have a fondness for great bargains
Baby Boomers make an effort to buy from stores that are owned by locals
Consumers are interested in acquiring items that have been previously owned
Gen X are seeking shopping experiences that are customized to their preferences
Consumers in Mexico subscribe to digital platforms for streaming content
Mexicans expect to increase spending on health and wellness
Younger generations foresee increasing spending on clothing and footwear the most
Consumers in Mexico are comfortable with their current financial situation
Millennials say they have sufficient funds easily accessible to handle any unforeseen crisis
Younger generations aiming to save more money in future
Consumers take an active role in controlling the sharing of data and managing online privacy
Gen X express discomfort with personalized advertisements
Consumers utilise messaging apps or platforms
Gen X regularly utilise messaging apps or platforms
Younger generations more inclined to purchase goods and services online
Consumers show support for companies by following their social media updates
Millennials like interacting with brands social media profiles
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