Consumer Values and Behaviour in Peru

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

EUR 1,375
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Peru report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Peru report answers:

  • How is the consumer mindset in Peru changing? In Peru, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Peru purchase decisions?
  • Where and how do consumers shop in Peru?
  • What health-related activities do consumers in Peru participate in?
  • What megatrends should I focus on in Peru (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Peru
Consumers in Peru have complex ideals, preferences and concerns
Baby Boomers say that their identity is acknowledged and embraced by the broader society
Peruvians like to try new products and services
Baby Boomers only purchase items from companies and brands that they trust
Consumers in Peru say it is likely that they will experience greater happiness in the future
Gen Z anticipate an improvement in their financial situation
While at home, consumers in Peru connect with friends or family virtually
Safe location is the most appreciated home feature among Peruvians
Peruvians prefer to cook or bake dishes for themselves
Consumers in Peru claim to be too busy to prepare meals
Younger generations express a dislike for preparing meals
Consumers look for healthy ingredients in food and beverages
Baby Boomers expect to have a job that allows for a strong work-life balance
Consumers primarily desire to guarantee a sense of safety in career
Employees in Peru maintain a clear separation between their professional and personal life
Consumers connect with friends through digital means
Younger generations take class/attend lectures in-person
Consumers in Peru primarily seeking to unwind when travelling
Gen X expect unwinding options when travelling
Consumers engage in walking or hiking
Younger generations cycle or ride a bike for sport
Peruvians are interested in meditation to improve wellbeing
Consumers are worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to employ eco-friendly materials for packaging
Consumers in Peru share opinion on social/political issues on social media
Consumers in Peru enjoy discovering good deals
Older generations enjoy visiting shopping malls
Peruvians regularly seek strong or well-known brands
Millenials regularly seek private label and low-cost products
Peruvians subscribe to online platforms for streaming media
Consumers set to increase spending on education
Gen Z set to increase spending on new technology the most
Consumers are comfortable with their current financial situation
Baby Boomers the most concerned about their current financial standing
Younger generations expect to increase overall spending
Peruvians take an active role in controlling the sharing of data and managing privacy settings
Younger generations prefer to communicate via the internet
Peruvians employ messaging or communication applications
Millennials regularly compare prices online
Baby Boomers frequently visit online health-related/medical sites
Consumers engage with businesses' social media content
Millennials engage with businesses’ by providing feedback via social media
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