Consumer Values and Behaviour in Poland

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Poland report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Poland report answers:

  • How is the consumer mindset in Poland changing? In Poland, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Poland purchase decisions?
  • Where and how do consumers shop in Poland?
  • What health-related activities do consumers in Poland participate in?
  • What megatrends should I focus on in Poland (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Poland
Consumers in Poland have complex ideals, preferences and concerns
Older generations feel comfortable expressing their identity with friends and family
Poles have a habit for testing out new merchandise and offerings
Baby Boomers purchase solely from brands and companies that they have complete faith in
Consumers in Poland anticipate having a reduced workload compared to their current one
Baby Boomers anticipate having additional leisure time to enjoy personal activities
While at home, consumers in Poland connect with friends or family virtually
Safe location is the most appreciated home feature among Poles
Consumers in Poland prefer to cook or bake dishes for themselves
Consumers say they do not have time to cook
Younger generations say that choosing to eat at a restaurant is a more hassle-free alternative
Consumers look for healthy ingredients in food and beverages
Gen X expect to have a job within a short distance from their residence
Consumers in Poland primarily desire to make a substantial amount of money
Poles say they uphold a division between their job and private life
Consumers prefer socialising with friends in person
Younger generations go shopping for leisure
Consumers in Poland primarily seek getting the best return on money spent when travelling
Baby Boomers expect nature and outdoor activities options when travelling
Consumers participate in walking or hiking
Gen X engage in running or jogging
Poles are interested in herbal remedies to improve wellbeing
Consumers in Poland are worried about climate change
Consumers actively engaged in adopting more sustainable behaviors
Consumers motivated to opt for products that consume less energy
Consumers buy from brands that support issues aligned with their values
Consumers in Poland have a fondness for great bargains
Baby Boomers like to browse even if not making a purchase
Consumers in Poland attempt to adopt a minimalist way of living
Younger generations are open to purchasing used or pre-owned goods
Poles subscribe to digital platforms for streaming content
Poles expect to increase spending on health and wellness
Gen Z set to increase spending on health and wellness the most
Consumers are capable of routinely putting away a fraction of their salary
Older generations express a worry over their present economic state
Younger generations expect to increase money saving
Consumers say that it is important to cultivate their personal brand online
Younger generations share data in order to receive personalised and targeted offers/deals
Consumers most frequently use online messaging or communication apps
Millennials regularly check or refresh profiles on a social media platform
Gen X frequently read consumer reviews on goods and services
Consumers engage with businesses' social media content
Millennials spread the word about products by sharing it online
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