Consumer Values and Behaviour in Saudi Arabia

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Saudi Arabia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Saudi Arabia report answers:

  • How is the consumer mindset in Saudi Arabia changing? In Saudi Arabia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Saudi Arabia purchase decisions?
  • Where and how do consumers shop in Saudi Arabia?
  • What health-related activities do consumers in Saudi Arabia participate in?
  • What megatrends should I focus on in Saudi Arabia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Saudi Arabia
Saudis prioritize taking precautions for health and safety when leaving home
Older generations say that expressing their identity openly comes naturally
Saudis have a habit for testing out new merchandise and offerings
Baby Boomers purchase solely from brands and companies that they have complete faith in
Consumers are looking forward to a brighter future
Younger generations anticipate that their level of happiness will increase in the future
While at home, consumers in Saudi Arabia connect with friends or family virtually
Safe location - the most desired home feature
Consumers in Saudi Arabia prefer to prepare to cook meals at least once a week
Consumers say that someone else in household typically cooks for them
Younger generations say that food from restaurants tastes better
Saudis look for healthy ingredients in food and beverages
Baby Boomers expect to set their own work hours
Consumers primarily desire to make a substantial amount of money
Consumers in Saudi Arabia say they have a strict boundary between work and personal life
Saudis prefer interacting with their friends virtually
Older generations enjoy shopping as leisure activity
Consumers in Saudi Arabia primarily seek secure place to visit when travelling
Older generations expect getting the most value for money options when on vacation
Saudis engage in walking or hiking
Older generations join a group workout class
Consumers in Saudi Arabia are interested in massages
Consumers in Saudi Arabia strive to positively influence the environment
Saudis actively engaged in adopting more sustainable behaviors
Consumers motivated to use sustainable packaging
Consumers in Saudi Arabia buy from brands that support issues aligned with their values
Consumers in Saudi Arabia have a fondness for great bargains
Older generations enjoy visits to the mall
Consumers in Saudi Arabia look for reputable or popular labels
Millennials look for specialized brands that are rare or distinctive
Saudis subscribe to online streaming services
Saudis expect to increase spending on education
Younger generations foresee increasing spending on groceries the most
Consumers in Saudi Arabia feel at ease with their present monetary state
Gen Z sometimes rely on credit cards or account overdrafts to cover everyday expenses
Younger generations expect to increase money saving
Consumers actively manage data sharing and privacy settings
Millennials express discomfort with personalized advertisements
Saudis utilise platforms for communicating digitally
Gen X regularly go to social networking websites to update profiles
Younger generations frequently make online purchases
Consumers in Saudi Arabia acquire products using a social media platforms
Millennials frequently provide feedback to brands on their social media pages
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