Consumer Values and Behaviour in the Philippines

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Philippines report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Philippines report answers:

  • How is the consumer mindset in Philippines changing? In Philippines, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Philippines purchase decisions?
  • Where and how do consumers shop in Philippines?
  • What health-related activities do consumers in Philippines participate in?
  • What megatrends should I focus on in Philippines (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in the Philippines
Philippine consumers prioritize taking precautions for health and safety when leaving home
Baby Boomers are concerned that the cost of everyday goods are increasing
Consumers in the Philippines enjoy researching brands and services they frequently use
Younger generations only purchase items from companies and brands that they trust
Consumers expect they will be happier than they are now
Younger generations anticipate an improvement in their quality of life
While at home, consumers in the Philippines connect with friends or family virtually
Safe location remains the most desired home feature
Consumers in the Philippines prefer to prepare meals for themselves
Consumers say that another member of the family usually prepares meals for them
Younger generations assert that cooking meals comes with too high price tag
Filipinos look for healthy ingredients in food and beverages
Older generations expect to have the capability of performing job duties remotely
Filipinos primarily desire to attain a lucrative wage
Filipinos say they maintain a clear separation between their professional and personal life
Filipinos prefer interacting with their friends virtually
Gen Z like engaging in personal interactions with friends
Consumers in the Philippines primarily seek safe destination when travelling
Older generations expect getting the most value for money options when on vacation
Consumers participate in walking or hiking
Younger generations engage in other demanding physical exercises
Consumers in the Philippines are interested in massages
Consumers in the Philippines are worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to opt for packaging that is sustainable and environmentally conscious
Consumers love searching for discounts
Older generations love searching for discounts
Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
Baby Boomers frequently search for affordable and store-brand items
Filipinos expect to increase spending on health and wellness
Younger generations foresee increasing spending on groceries the most
Filipinos are concerned about their current monetary status
Younger generations say they have sufficient funds accessible to handle any unforeseen crisis
Saving money remains top priority in future
Filipinos proactively oversee the sharing of data and privacy preferences
Younger generations say that it is important to cultivate their personal brand online
Consumers check or refresh profiles on a social media platform
Gen Z regularly examine opinions shared by buyers on products or services
Younger generations most frequently purchase something online
Consumers show support for companies by following their social media updates
Gen Z most active in buying something via social media platforms
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