Consumer Values and Behaviour in Turkey

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

EUR 1,375
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Turkey report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Turkey report answers:

  • How is the consumer mindset in Turkey changing? In Turkey, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Turkey purchase decisions?
  • Where and how do consumers shop in Turkey?
  • What health-related activities do consumers in Turkey participate in?
  • What megatrends should I focus on in Turkey (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Turkey
Consumers in Turkey are concerned about the rising costs of daily products
Gen X feel at ease expressing their identity among friends and family
Consumers have a habit for testing out new goods and offerings
Millennials seek out distinctively tailored products and services
Consumers foresee that their current level of happiness will improve in the future
Gen X look forward to having an increased amount of spare time
At home, consumers connect with friends or family virtually
Safe location is the most appreciated home feature among Turks
Turks prefer to cook or bake meals for themselves
Consumers in Turkey say that someone else living with them makes the meals
Younger generations say that food from restaurants tastes better
Turkish consumers look for healthy ingredients in food and beverages
Gen X expect to determine their own timetable
Turks primarily desire to attain a lucrative wage
Turks say they uphold a division between their job and private life
Consumers in Turkey engage in online social activities
Baby Boomers go shopping for leisure
Consumers' top travel motivation - getting the best return on money spent
Gen X expect hotels and resorts that provide guests with all inclusive offerings
Consumers in Turkey participate in walking or hiking
Younger generations engage in running or jogging
Turks are interested in herbal remedies to improve wellbeing
Turks are concerned about the climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Turkey want to use products that are designed to reduce energy consumption
Turks utilize social media to voice their perspective on current issues
Consumers express a preference for spending on premium items, even if it means buying less
Baby Boomers make a conscious choice to support local businesses
Consumers look for items that have simple to comprehend labels
Baby Boomers demand well-known and recognised brands
Turks subscribe to digital platforms for streaming content
Turks expect to increase spending on groceries
Gen Z set to increase spending on clothing and footwear the most
Consumers are concerned about their current financial situation
Gen Z often relies on financial support from loved ones
Younger generations expect to increase overall spending
Consumers take an active role in the sharing of data and managing privacy
Millennials say it is crucial to develop a positive online image
Consumers use communication or messaging apps
Older generations regularly access their financial accounts
Younger generations frequently purchase goods or services online
Consumers in Turkey engage with businesses' social media content
Younger generations share or retweet products
Download table of contents
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587