Dog Food

In 2024, dog food in Austria continued its robust expansion, building on the momentum of the previous year with moderate growth in volume terms and an even more pronounced increase in current retail value. This dynamism can be attributed to a…

Holistic wellness in pet health is becoming more sophisticated than ever. As needs become more nuanced, expected benefits are becoming more specific. This report explores how pet life stage nutrition offers opportunities for targeting stage-specific…

Sales of dog food in India are set to continue to surge in retail current value terms in 2024, driven by the ongoing rise in dog adoptions, and the increasing desire to provide packaged food for pets. Historically, leading dog food brands offered a…

Dog food in Brazil is set to maintain its growth trajectory in both retail volume and current value terms in 2024, driven mainly by product innovation across various categories, offering diverse attributes for different types of dogs. At the end of…

In 2024, dog food sales in New Zealand saw single-digit current value growth, primarily driven by the premium dry dog food segment. This trend reflects pet owners’ increasing tendency to treat their pets as important family members. Post-pandemic,…

Despite low volume growth of dog food in Australia, mainly driven by falling demand for wet dog food, premium dry dog food remains a strong performer in 2024. Notwithstanding financial pressures, consumers continue to prioritise the wellbeing of…

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

Given the economic situation in the country following the pandemic and the inflation levels seen in 2022, dog food in Mexico has become polarised. There is a significant group of consumers looking to save money, opting for more economical brands of…

The recent economic climate in South Africa has been characterised by significant challenges, with rising unemployment, inflation, steep hikes in interest rates, and economic pressure on the average consumer. These challenges are putting immense…

Dog food in Vietnam in 2024 is supported by the popularity of dogs as pets in the country. Indeed, dogs have been popular for a long time in Vietnam, both as pets and as working animals in families. Meanwhile, the continued rise in the adoption of…

Dog food is set to see significant current value growth in Ukraine in 2024. The full-scale war in the country has reinforced behavioural trends that were in evidence before the Russian invasion. Small dogs were already becoming more popular because…

Dog food in Turkey is feeling the impact of the slowed expansion of the pet dog population in 2024, as the full return to pre-pandemic routines and rising living costs have recently undermined the inclination to acquire new pets for many people.…

Dog food is facing marginal retail volume growth in 2024, with consumer purchasing power still under pressure in Slovakia and unit price growth occurring in most categories. The steepest price increases were observed in dog treats forcing owners to…

Dog food in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will make commercially-prepared products more…

Dog food in Poland is expected to register double-digit constant value growth in what is an improving economic picture in 2024, with inflation easing significantly, and real wages also increasing. This is expected to lead to further premiumisation,…

Dog food in Peru is projected to record a modestly improved result in total current value growth terms in 2024, while total volume sales are set to tip back into positive territory following a marginal decline in 2023. This is largely explained by…

Developments in the population demographics in Singapore have supported growth in the dog population in Singapore. The proportion of the population aged above 65 increased over the past 10 years, from approximately 9% in 2014, to 18% 2024. The…

Marginally positive value growth was recorded in current terms in dry dog food in 2024, despite volume sales falling over the course of the year. Throughout the year, value growth in the category was supported by the increasing consumer interest in…

Dog food is expected to post positive growth in both volume and value terms in Switzerland 2024. Both wet dog food and dry dog food are set to expand strongly. Pet owners are increasingly adopting smaller dogs and, consequently, tending to buy more…

In 2024, dog food in Sweden is recording positive growth, with the humanisation trend driving sales of dog treats and mixers. As pet owners increasingly view their furry companions as integral parts of their families, they seek out treats and mixers…