Energy Drinks

Market research on the soft drink industry. Our reports feature a...

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Global Company Profile

Red Bull GmbH in Soft Drinks

Jul 2024

Red Bull maintained its global leadership in energy drinks through solid value growth across most major markets, despite fiercer competition and macroeconomic challenges. Red Bull’s established premium positioning, solid supply chain operations and…

EUR 600
Country Report

Energy Drinks in China

May 2024

Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…

EUR 1,125
Country Report

Energy Drinks in India

Apr 2024

In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…

EUR 1,125
Country Report

Energy Drinks in Hong Kong, China

Apr 2024

Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…

EUR 1,125
Global Company Profile

PepsiCo Inc in Soft Drinks

Apr 2024

In 2023, PepsiCo value sales registered positive growth, though inflation and increased pricing became the major contributors. Although carbonates remains a primary value-driven category for the company, PepsiCo's upcoming focus is on functional…

EUR 600
Global Company Profile

Coca-Cola Co, The in Soft Drinks

Mar 2024

Coca-Cola maintains its global leadership in the Soft Drinks industry, experiencing continual growth in both volumes and values through its expansive and consistently updated beverage portfolio. The company continues investing in the development of…

EUR 600
Country Report

Energy Drinks in Malaysia

Feb 2024

Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…

EUR 1,125
Country Report

Energy Drinks in Kenya

Feb 2024

Energy drinks in Kenya recorded a modest slowdown in off-trade volume sales growth in 2023. This was partly the result of encroaching maturity, but also attributable to price hikes and falling purchasing power amidst persistently high inflation.…

EUR 1,125
Country Report

Energy Drinks in Uruguay

Jan 2024

Energy drinks continued its strong growth trajectory in retail volume sales, driven by habitual consumption patterns among consumers. Montevideo Refrescos SA's Monster brand, catering to a younger demographic inclined towards extreme sports and…

EUR 1,125
Country Report

Energy Drinks in Tunisia

Jan 2024

Off-Trade energy drinks experienced a period of stagnation in Tunisia in 2023, in terms of volume sales growth, compared to previous years. This slowdown can be attributed to various factors, including price hikes and inflation. The decrease in…

EUR 1,125
Country Report

Energy Drinks in Uzbekistan

Jan 2024

The popularity of energy drinks is on the rise in Uzbekistan, with strong double-digit growth rates in volume and value terms. The perception of energy drinks as a source of energy, coupled with the ongoing urbanization trend, continues to play a…

EUR 1,125
Country Report

Energy Drinks in Indonesia

Jan 2024

Off-trade volume sales of energy drinks continued their slow recovery in 2023, following two previous years of double-digit growth, though growth was substantially slower than that which was recorded in 2021 and 2022. Sales in 2023 were supported by…

EUR 1,125
Country Report

Energy Drinks in North Macedonia

Jan 2024

In 2023, energy drinks saw off-trade volume sales rise as demand was driven by the younger generation of consumers, mostly Millennials and Gen Z, whose demand increased as they resumed partying and socialising after the disruption resulting from the…

EUR 1,125
Country Report

Energy Drinks in Lithuania

Jan 2024

Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…

EUR 1,125
Country Report

Energy Drinks in Germany

Jan 2024

Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…

EUR 1,125
Country Report

Energy Drinks in Mexico

Jan 2024

Despite budget limitations stemming from high inflation, sales of energy drinks sustained a positive trajectory in 2023. This resilience can be attributed to Mexicans' perception of these beverages as a convenient source for a quick energy boost, and…

EUR 1,125
Country Report

Energy Drinks in Switzerland

Jan 2024

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

EUR 1,125
Country Report

Energy Drinks in Slovenia

Jan 2024

Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also…

EUR 1,125
Country Report

Energy Drinks in Pakistan

Jan 2024

Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…

EUR 1,125
Country Report

Energy Drinks in Latvia

Jan 2024

Energy drinks continued recording positive off-trade volume growth in 2023, with double-digit growth for the second year. Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail…

EUR 1,125
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