This March, Tissue World is setting up in Düsseldorf for the first time, bringing together thousands of industry professionals for three days of trading, learning, and networking in one of Europe’s most mature tissue markets.
Session title: The Changing Face of European Tissue Consumers: Beyond The Pandemic
Session description: The presentation will share the latest findings of Euromonitor research of the global tissue market of 2022 and beyond, specifically zooming into Europe. The post-pandemic consumer profile is changing, with the ongoing cost of living crisis and embedded use of technology further affecting their behaviour and purchasing decisions for essentials including tissue products.
The presentation will explore these consumer shifts, from consumer loyalty and how they engage with brands and products, to how they perceive sustainability. Sharing results of consumer and industry surveys and highlighting successful case studies from various countries as of 2022, followed by projecting how the next few years are likely to shape of for the European tissue industry, Euromonitor will provide recommendations on how businesses in tissue industry can adapt to the changing face of European consumers
Speaker: Ana Tique, Consultant
