Market research on the eyewear industry. Our reports feature a we...
Market research on the eyewear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with…
The Western European eyewear market was negatively impacted by two phenomena over the 2019-2024 period. Sales declined in 2020 when the pandemic resulted in lockdowns, travel restrictions and retail closures. As the market began to recover, inflation…
Eyewear suffered badly when the pandemic hit Asia Pacific in 2020, with full recovery then delayed as the return of lockdowns in China in 2022 pushed regional sales into decline again. However, rising incidences of myopia and presbyopia due to the…
In 2024, eyewear consumers continue to face the adverse effects of macroeconomic challenges requiring businesses to make choices to stay ahead of the curve. Nevertheless, heightened consumer interest in eye health and rising vision challenges such as…
The evolution of women’s health hinges on a more resilient innovation ecosystem that adopts a sex-based lens across all aspects of health needs, from inception to path-to-purchase engagement and marketing. Business expansion and scaling through…
This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…
Sunglasses sales remain highly dependent on weather in Switzerland. In 2024, this trend became even more pronounced as consumers sought to limit their expenditure to essentials, due to financial insecurity and price increases etc.). Sunglasses are…
The ageing population in Switzerland continues to support strong demand for spectacles in 2024, with an increasing number of consumers requiring corrective eyewear from a much younger age. More frequent screen usage is also expanding the potential…
Eyewear recorded positive current value growth in Switzerland over 2024, with price increases responsible for much of this increase. Retail volume sales declined marginally as many consumers remained careful with expenditure and continued to…
Contact lenses and solutions in Switzerland are set to record minimal current value growth in 2024 despite further price increases. Value sales have almost reached pre-pandemic levels in real terms, as consumers buy more frequently and spend slightly…
Sunglasses in Brazil experienced steady growth in 2023, and this is set to continue in 2024, in a marked improvement from the struggles faced during the pandemic years. While growth has not been as aggressive as in other categories, and sales have…
2023 and into 2024 has been a challenging period for spectacles in Brazil. Despite achieving growth slightly above inflation, the category has faced significant hurdles that have required resilience and multiple sales strategies to navigate. Global…
Eyewear in Brazil has navigated a complex socioeconomic landscape in 2023 and 2024, marked by both local and global challenges. Post-pandemic recovery saw Brazil grappling with high inflation rates up until 2022, which significantly eroded consumers’…
Contact lenses and solutions in Brazil experienced exceptional growth in 2023, registering a double-digit increase in current value terms, with continued positive, although slower growth expected in 2024. This category has significantly propelled…
Despite economic pressures, eyewear players continue show resilience in 2024. Strategies include integration of technology, investment in educational content and portfolio adjustments to include low-cost brands that speak consumers on a budget. In…
Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…
Spectacles in Germany is expected to maintain retail volume and current value growth in 2024. The category has rebounded from the impact of the pandemic, returning to standard growth rates and drivers. Despite high inflation, trade sources noted that…
Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation,…
Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…