France: Consumer Profile

October 2024

The French population remains diverse owing to continued influx of immigrants, while businesses are becoming increasingly to cater to varying needs of different consumers. Ageing population and changing household dynamics are reshaping spending patterns. Concerns around the environment remains, while inflation and economic inequalities are putting lower income consumers under pressure, making them more conscious about their purchasing decisions.

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Overview:

Consumer Profiles  reports  provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.

The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.

The Consumer Profiles in France report includes:

A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies

The Consumer Profiles in France report answers:

  • How consumers in France are changing? 
  • What are key changes in France population, society and generational structure and how it is affecting businesses?
  • What is the household structure in France and how it is changing consumer landscape?
  • What are key income groups in France? What is the outlook for the future?
  • Where consumers are  spending the money in France? 
  • How is the consumer mindset in France changing?
  • In France, what are consumer attitudes towards “green” and sustainable products?
  • Where and how do consumers shop in France?
Download Table of Contents
Scope
Key findings
Key drivers affecting consumers in France in 2023
How developments today shape consumers of tomorrow
Today 2023: Baby Boomers’ market influence not to be underestimated
Today: Number of foreign citizens in France continues to expand in size and influence
Levels of obesity becoming an increasing public health concern
Tomorrow 2040: Millennials’ influence to rise as they become the largest generation
Tomorrow: Brands driving social and environmental causes will align with Gen Z values
Tomorrow: Number of young Parisians outnumber those in other major cities in France
Opportunities for growth
Case study: Mon Espace Santé provides a safe space to manage health information
Today 2023: Single person households remains the largest household type
Today: Singleton households responsible for 25% of total consumer expenditure
Nearly 60% of French households are owned by their occupants
Tomorrow 2040: Single households and childless families to become the norm
Tomorrow: Highest consumer expenditure seen among household heads aged 40-49
Tomorrow: Smart home technology allowing for greater convenience in the home
Opportunities for growth
Case study: Homey in France, offering balance between simple and advanced features
Today 2023: Number of middle-class households on the decline
Today: Inflation slightly subdued, but remained elevated compared to previous years
Baby Boomers most content with their current expenditure habits
Tomorrow 2040: Middle class growth restricted owing to economic fragmentation
Tomorrow: Late-lifers’ demand for premium goods to shape luxury market
Tomorrow: Paris remains main hub of consumer expenditure
Opportunities for growth
Case study: ACTION’s low-price strategy appealing to budget-conscious consumers
Case study: ACTION’s low-price strategy appealing to budget-conscious consumers
Key findings consumer survey
Generation Z drawn to superior taste and essential goods of the highest quality
French consumers on the lookout for best value offerings
Eco-conscious consumers want brands aligned with their environmental concerns
Compared to global average, French citizens are less comfortable with their financial reality
Generation X demand positive work-life balance
Opportunities for growth
Case study: Olisitic heightens France’s position as leader in eco-friendly fashion
Key takeaways
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