The population of Georgia is predicted to decline by 2.2%, due to changes in net migration and natural change, standing at a total of 3.6 million citizens by 2040. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. Generational cohorts will continue to influence consumer expenditure based on their specific purchasing habits and unique demands. Major cities across Georgia will continue to develop and expand, while Tbilisi will remain the largest city by 2040.
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