Population growth in Ghana between 2021 and 2040 will be driven by positive natural change, as net migration remains negative. Ongoing urbanisation will place pressure on infrastructure, while improvements in living standards will increase life expectancy. While the fertility rate falls, population growth will lead to a higher number of live births in 2040, driving growth in child-related segments. The population will remain young, with a median age of 25.6 shaping consumer trends in 2040.
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