The population of Ghana is predicted to increase by 29.5%, due to changes in net migration and natural change, standing at a total of 44.6 million citizens by 2040. The birth rate in Ghana is anticipated to fall between 2024 and 2040. By 2040, young adults (aged 18-29) will make up the largest cohort of the population. Generational cohorts will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.
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