Hamilton in New Zealand

July 2023

The Hamilton in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Hamilton in New Zealand is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Hamilton in New Zealand helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Hamilton in New Zealand market research report includes:

  • Major Hamilton cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Hamilton in New Zealand in Hamilton report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Hamilton?
  • What is the consumer market potential in specific cities?
  • Which cities in Hamilton have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?
Download Table of Contents

Hamilton in New Zealand

HEADLINES

Chart 1 Hamilton City Scorecard Rankings Among 17 Australasia Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key Hamilton Population Indicators Compared to New Zealand and Australasia 2022
Chart 3 Hamilton Population Growth Compared to New Zealand and Australasia 2017-2027
Chart 4 Hamilton Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 Hamilton Population by Age and Sex 2022
Chart 6 Hamilton Consumer Expenditure per Capita Compared to New Zealand and Australasia 2017-2027
Chart 7 Hamilton Consumer Expenditure Structure 2022
Chart 8 Key Hamilton Digital Consumer Statistics Compared to New Zealand and Australasia 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in Hamilton 2017-2027
Chart 10 Hamilton Disposable Income per Household Compared to New Zealand and Australasia 2017-2027
Chart 11 Number of Households by Disposable Income Band in Hamilton 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Hamilton: 2017-2027
Chart 13 Hamilton Household Possession of Kitchen Durables Compared to New Zealand and Australasia 2022: % of Households
Chart 14 Hamilton Possession of Entertainment Electronics Compared to New Zealand and Australasia 2022: % of Households
Chart 15 Hamilton Household Possession of Other Durables Compared to New Zealand and Australasia 2022: % of Households
Chart 16 Hamilton GDP per Capita Compared to New Zealand and Australasia 2017-2027
Chart 17 Hamilton Real GDP Growth Compared to New Zealand and Australasia 2017-2027
Chart 18 Hamilton Inflation Compared to New Zealand and Australasia 2017-2027
Chart 19 Hamilton Labour Indicators Compared to New Zealand and Australasia 2022
Chart 20 Economically Active Population and Unemployment Rate in Hamilton 2017-2022
Chart 21 Hamilton Labour Productivity Compared to New Zealand and Australasia 2017-2022
Chart 22 Number of Airport Passengers in Hamilton 2017-2022
Chart 23 Automotive Circulation in Hamilton 2017-2022
Chart 24 Hamilton Transport Possession Compared to New Zealand and Australasia 2022: % of Households
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