After experiencing a mixed performance over the review period, demand for home laundry appliances is expected to continue to gain growth momentum over the forecast period, with retail volume sales set to fully recover to pre-pandemic levels by 2027. With the real estate market continuing to rebound and expand in Chile, sales of units, especially to single occupants, are expected to further push up the acquisition of new equipment, with automatic washer dryers predicted to remain the most dynamic performer due to an increasing number of single-person households in Chile.
Despite the entry of newcomers to the local market in Chile, brand strength is set to make a difference for some consumers who trust leading manufacturers and the specific value that they are perceived to offer. Therefore, there is likely to be limited movement among the leading brands of home laundry appliances, with the likes of Midea, Samsung and LG, along with local brands Mademsa and Fensa, remaining the go-to options for many Chileans who trust the longevity and post-sales services that these brands provide.
Modern features will continue to be incorporated into home laundry appliances over the forecast period, with a specific mention to connectivity and smart models for automatic washer dryers and automatic washing machines. Players are leveraging their entire ecosystems of appliances and electronics to create a harmonious experience for consumers who value smart homes and being able to control various items in their homes digitally.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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