The property industry will remain vital to the performance of home laundry appliances in Austria over the forecast period. At the end of the review period, many companies had not yet recovered from recent cost increases and fluctuating consumer demand, and uncertainties remain, such as the European Central Bank’s interest rate policy and Austria's general economic situation.
Renting services have a certain tradition in Austria, particularly in home laundry appliances. Increased living costs and Media Markt's rental service, in collaboration with Grover in early 2023, have not led to any significant boom in this respect.
Due to a sharp decline in sales, particularly in 2023, Miele restructured in early 2024, cutting 1,300 jobs in Germany, the company's home country. This included up to 700 jobs in the production of washing machines, which will largely be relocated to Poland, where labour costs are significantly lower.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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