A further recovery in sales of home laundry appliances is anticipated as inflation falls and consumers regain confidence in their spending capabilities, over the forecast period. As inflation rates gradually decrease, consumers may see the costs of living subside, leading to an increase in disposable income.
Automatic dryers are still at a low level of penetration in Poland, and this provides growth opportunities over the forecast period, as consumers learn more about its effectiveness and convenience. One of the most important trends is the growing demand for smaller-sized housing units, which is driving demand for built-in models of automatic dryers.
Competition from players outside the EU, especially from China and Turkey, has placed significant pressure on incumbents over the review period. EU manufacturers are actively responding to this challenge by focusing on innovation, cost optimisation and leveraging their existing strengths to stay competitive and retain volume share.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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