After a disappointing year of volume decline in 2022, and growth below the historic performance expected in 2023, automatic washer dryers is projected to return to strong positive growth in the forecast period, mirroring its performance in the pre-pandemic era. The reason behind this forecast is threefold.
For companies and distributors in a mature category such as home laundry appliances, simply bidding on traditional sales platforms, online and offline alike, will not suffice for sustained growth. Instead, the rise of livestreaming e-commerce, which eliminates the physical distance between the sales guide and interested consumers, will become crucial, as potential buyers can be wooed in an instant.
Auto-dosing, or the function of automatically adjusting the amount of detergent used in an automatic washing machine according to the selection of washing programme, the quality of the water, and the amount of clothing, is no longer a rarity in the Chinese market. In fact, for leading brands such as Haier and Little Swan, auto-dosing is equipped on models as affordable as USD250 per unit.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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