Even in a period of severely weakened consumer sentiment, South Korean consumers are still willing to spend on products they feel necessary, especially when they perceive high value for the price. When a product offers distinct, life-changing features that clearly differentiate it from previous models, consumers are more inclined to make a purchase.
Since the COVID-19 pandemic the penetration of automatic dryers has grown rapidly, and as the category expands, the competition has intensified. In the past, dryers were expensive and consumed a lot of electricity, but recently, a wider range of automatic dryers targeting various household sizes and budgets has been introduced.
Although front-loading washing machines are expected to continue to gradually gain popularity, top-loading washing machines are expected to remain popular in South Korea moving forward, for several reasons. They offer strong washing power, effectively handle large loads such as blankets, and allow laundry to be added mid-cycle for added convenience.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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