One of the most dynamic players in home laundry appliances during the review period was Haier, with the brand picking up considerable share and becoming an increasingly important player in the market. In 2024 Haier launched two new front loading automatic washing machines into the market.
A key obstacle to increasing the possession rate for home laundry appliances in Malaysia is making these products more accessible, with some consumers unable to afford the investment. However, there is a growing trend of making these purchases online during annual sales events on e-commerce marketplaces such as Lazada and Shopee where consumers can often benefit from significant discounts on the asking price.
Khind introduced the first of its kind “Rent-to-Own (R2O)” scheme in Malaysia in 2022, offering easy access and appliance ownership via its rental plan. The scheme offers monthly payment plans from 12 months to 36 months with a free annual care service plan throughout the R2O period.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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