In Australia, competition within home laundry appliances is expected to remain dynamic over the forecast period. Certain brands have developed a positioning and reputation in the local market for efficiency and durability, and instil a greater sense of confidence in consumers.
Sustainability is already a major component of many brands’ strategies within home laundry appliances in Australia, as they look to convey specific value to consumers, such as through component use, packaging, or manufacturing facilities. Australian consumers are highly aware of sustainability issues.
The limited space of newer households has changed the purchasing criteria for consumers in Australia, with automatic washer dryers highly attractive for those residing in apartments. While this trend will be a positive growth driver for automatic washer dryers, families will remain the predominant feature of Australian households in the long term.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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