Home Laundry Appliances in Turkey

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Laundry Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Laundry Appliances in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Laundry Appliances in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Home Laundry Appliances in Turkey - Category analysis

KEY DATA FINDINGS

Automatic dryers remain popular for their convenience and perceived germ-killing features
Greater capacities and high-tech models see increased demand
Average unit prices continue to rise, while players create special offers to maintain consumer demand
Ongoing volume sales will be supported by the increasing number of houses
Household penetration of automatic dryers is predicted to increase
E-commerce continues to grow its distribution share
Table 1 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 2 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 12 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Consumer Appliances in Turkey - Industry Overview

Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 19 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 20 Sales of Consumer Appliances by Category: Value 2018-2023
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 27 Sales of Small Appliances by Category: Volume 2018-2023
Table 28 Sales of Small Appliances by Category: Value 2018-2023
Table 29 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 30 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 32 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 33 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 34 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 35 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 36 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 46 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Home Laundry Appliances

  • Built-in Home Laundry Appliances
  • Freestanding Home Laundry Appliances
    • Built-in Automatic Dryers
    • Freestanding Automatic Dryers
    • Built-in Automatic Washer Dryers
    • Freestanding Automatic Washer Dryers
    • Built-in Automatic Washing Machines
    • Freestanding Automatic Washing Machines
  • Semi-Automatic Washing Machines

Home Laundry Appliances

Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.

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This report originates from Passport, our Home Laundry Appliances research and analysis database.

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