Maturity and a reluctance to replace or upgrade existing automatic washing machines are expected to slow the recovery in the overall demand for home laundry appliances in Vietnam. However, growth opportunities still exist in some niche areas, particularly among new young house/flat owners supported by favourable government policies and positive economic indicators.
Vietnamese consumers increasingly focus on sustainability and factors that directly impact their monthly expenditure, such as electricity, water and detergent costs. Players are responding by introducing advanced technologies that enhance energy-efficiency, water conservation and detergent savings.
E-commerce retains the scope for retail volume sales and share growth in home laundry appliances. This is supported by the development of online platforms, alongside widening ranges of brands and products and the use of price promotions, special offers and discounts.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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