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Homewares

Market research on the home and garden industry. Standardised and...

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

Strategy Briefing

Home and Garden in Western Europe

Jun 2024

After contending with the pandemic, Western Europe emerged into a period of high inflation, with rates hitting levels not seen for decades in many of the region’s countries. This, in turn, set off a cost-of-living crisis for many consumers, dampening…

EUR 1,375
Country Report

Homewares in Ukraine

Jun 2024

Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges…

EUR 1,125
Country Report

Homewares in Turkey

Jun 2024

Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This…

EUR 1,125
Strategy Briefing

Home and Garden in Asia Pacific

Jun 2024

The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, as case numbers surged across China, after the recovery seen in 2021. However, most countries were recording positive growth…

EUR 1,375
Country Report

Homewares in Romania

Jun 2024

Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food…

EUR 1,125
Country Report

Homewares in the Philippines

Jun 2024

Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel…

EUR 1,125
Country Report

Homewares in the Netherlands

Jun 2024

Cookware experienced steady if unspectacular growth in 2023 due to the increasing trend of home cooking and dining. Although this trend has slowed since the end of the pandemic it still continued to fuel demand for high-quality cookware products as…

EUR 1,125
Country Report

Homewares in Taiwan

Jun 2024

Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the…

EUR 1,125
Country Report

Homewares in Switzerland

Jun 2024

Amidst rising prices and living costs, Swiss consumers are prioritising essentials and in-home activities, leading to a slight uptick in demand for homewares sales in 2023. Known for enjoying socialising over meals and cherishing family time, they…

EUR 1,125
Country Report

Homewares in Poland

Jun 2024

When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home,…

EUR 1,125
Country Report

Homewares in Malaysia

Jun 2024

Homewares in Malaysia saw steady growth in current value terms in 2023. Sales were boosted by the increasing emphasis on aesthetic appeal as consumers looked for stylish and modern cookware, ovenware, and other homewares to enhance the visual appeal…

EUR 1,125
Country Report

Homewares in Italy

Jun 2024

Homewares saw stable growth in current value terms in 2023, buoyed by several contributing factors. Italy’s expanding middle class and increasing urbanisation have led to a growing demand for homewares as more people seek to create comfortable and…

EUR 1,125
Country Report

Homewares in South Korea

Jun 2024

In 2023, homewares in South Korea maintained a current value decline, although this was mainly due to normalisation after a peak in sales during the pandemic in 2020, and sales remained far above the pre-pandemic level. Dinnerware continued to see…

EUR 1,125
Country Report

Homewares in Japan

Jun 2024

Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional…

EUR 1,125
Country Report

Homewares in India

Jun 2024

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

EUR 1,125
Country Report

Homewares in Sweden

May 2024

In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…

EUR 1,125
Country Report

Homewares in Australia

May 2024

In 2023, homewares in Australia witnessed a convergence of functionality and aesthetics, with consumers prioritising practicality alongside visual appeal. Space-saving solutions became a dominant theme, as evidenced by the surge in popularity of…

EUR 1,125
Country Report

Homewares in Thailand

May 2024

The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a…

EUR 1,125
Country Report

Homewares in Spain

May 2024

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

EUR 1,125
Country Report

Homewares in Singapore

May 2024

Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking…

EUR 1,125
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