Alexandre Loeur Research Manager
london
French
About Alexandre
Alex is a Senior Research Manager at Euromonitor International. He oversees research for home and technology and health and beauty industries for Western Europe, working with a team of specialists in the company's London office and field analysts across Europe.
Alex previously worked on drinks, Nicotine and Cannabis industries between 2015-2021 covering Western Europe. Since 2022 he has focused on consumer electronics and appliances, home care, and toys and games. In addition to this, in 2024, he started covering the consumer health and beauty industries. His day-to-day activity involves the direct line management of a team of analysts and consultants. He is responsible for the planning, execution and delivery of research projects in Western Europe on numerous fmcg industries. He enjoys data analysis and offers thought leadership through strategic briefings, podcasts and blog posts.
Recently Published Work
How Repair Rights and Refurbished Products Are Reshaping European Electronics and Appliances
Alexandre Loeur
Refurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.
Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK
Alexandre Loeur
Private label products – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in 2022. This is changing in 2023. This briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
Hybrid Working Podcast Series: Impact on Consumer Appliances, Electronics, Home Improvement and Gaming
Alexandre Loeur
The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.