dubai
English, Turkish
Aylin is a Senior Research Analyst based in Euromonitor's Dubai office.
Aylin leads on food and nutrition research in Turkey and Saudi Arabia. She has a special interest in snacks and sustainability. Aylin comes to research from a background in sales, where she has worked for Euromonitor in a number of roles.
While inflation continues its decline going into 2025, the global economy faces moderate growth as rising uncertainty casts a shadow over the outlook. In response, top snack industry players are implementing diverse strategies to ensure stability and drive growth.
Despite ongoing challenges with inflation, increased costs of product/distribution, and raw material price rises, innovation remains a key driver of success for the packaged food industry. Packaged food innovation strategies are being refined to provide better products that push the bar on health, sensory experience, and value demands.
At ISM Middle East the world of confectionery and snacking launches into the spotlight as we showcase the best the industry has to offer and serve as a catalyst for growth in this exciting sector. The sweets and snacks sectors in the MENA region are ablaze with activity, attracting global industry leaders alongside dynamic local enterprises.