Camila Negrao

Camila Negrao Global Consultant – Consumer Insights

são paulo

English, Portuguese

About Camila

Camila specialises in consumer insights, with a primary focus of the Americas, but offering additional support to her colleagues globally. With a focus on the commercial lens of the practice, she joins early-stage meetings with sales teams and clients to help assess how their needs can be addressed, helping to draft and scope proposals, as well as presenting them to clients. Camila also provides additional support to Consulting project managers.

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Expertise

Camila brings holistic analysis across markets and industries, by leveraging methodologies from online boards to quantitative surveys. She joined Euromonitor in 2019 as an Associate Consultant, where she was involved in a diverse range of projects, including packaging, food, home and garden, consumer payments, beauty and personal care, consumer health and the illicit trade, before pursuing her current specialism. Before joining Euromonitor, Camila worked in the market intelligence department of a leading German company in logistics. She also worked at a bank marketing department before working as a senior analyst at a Brazilian boutique consultancy, specialising in the internationalisation of companies. She holds a BA in International Relations and Science and Humanities from the Federal University of ABC and has taken a specialisation course in Advanced Topics in Business Strategy at Pearson College, London.

Related to Drinks

Article

Combating Plastic Pollution in Asia Pacific: The Role of Extended Producer Responsibility (EPR)

Nathanael Lim

Nathanael Lim

6 Nov 24

With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.

Video

RTDs: A Cocktail of Disruption and Change

Spiros Malandrakis

Spiros Malandrakis

31 Oct 24

The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.

Article

UPF-free: The Next Big Claim in Food and Drink?

Ilona Fleischmann

Ilona Fleischmann

8 Oct 24

The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.

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