Erwin Henriquez Senior Consultant: Nicotine
chicago
Spanish, Castilian, English
About Erwin
Erwin leads global research for the nicotine industry, concentrating on growth opportunities in reduced-risk categories and the overall nicotine landscape.
Erwin focuses on client engagement and nurturing client relationships, to drive research and insight. Clients from various industries benefit from Erwin's extensive knowledge of nicotine consumption, stimulants, and potential growth opportunities within the industry. Erwin further supports clients through scoping and opportunity assessment, as well as Passport usage demonstration for specific client questions. Erwin previously worked in sales for new business in Latin America, mainly in food and beverages and B2B.
Recently Published Work
Top Five Trends in Nicotine for 2025
3 Mar 25The nicotine industry is undergoing significant changes as it adapts to evolving consumer preferences and regulatory landscapes. While traditional cigarette smoking continues to decline, new trends are emerging that shape the future of nicotine consumption. Here we take a look at the top five trends in nicotine for 2025.
Erwin Henriquez
Navigating the E-Vapour Market and the Rise of Illicit Products
4 Feb 25Globally, legal e-vapour products are set to grow at a notably slower pace in volume than in previous years, trailing behind nicotine pouches and heated tobacco. However, this growth figure only scratches the surface of the e-vapour market, as non-compliant and illicit products continue to surge in popularity worldwide.
Erwin Henriquez
Fizz with a Buzz: The Rise of Cannabis Drinks in the US
11 Jun 24“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
Erwin Henriquez