Historically, emerging markets lag in both digital service adoption and availability of internet services. However, technology has become essential to daily life during the pandemic and these new consumer behaviours will only accelerate.
The Coronavirus (COVID-19) pandemic has severely disrupted economic growth across emerging countries in 2020, with a clear impact on retailing. India, for example, is one of the worst-hit economies, with real GDP contracting from 4.2% in 2019 to an…
Several emerging markets in Asia are entering the spotlight with rapid economic growth, and the fast pace with which local consumers adopt global trends. This e-book aims to provide an overview of the main consumer trends in the region and…
Con el rápido crecimiento del uso de internet a través del mundo, los minoristas y fabricantes tienen una oportunidad sin precedentes para la expansión internacional a través de los canales digitales. Descarga este white paper para: Conocer el panorama digital…
With internet use growing around the world, retailers and manufacturers looking for international expansion have an unprecedented opportunity to expand into digital channels in emerging markets. Download this white paper to: Understand local conditions, demographic trends and consumer preferences, Examine…
This white paper supports companies operating in emerging markets during economic crises. From convenient and indulgent purchases to transparency, nostalgia and status, this document explores key trends to watch that offer organizations growth opportunities. Download this white paper now to…
Este white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem…
Collectively dubbed the “NIMPTs”, Euromonitor International has identified five new emerging markets which have entered a rapid growth phase, providing exciting growth opportunities for manufacturers of a wide range of consumer goods and services. Download now to: Learn about market…
The global economy is entering an increased period of political volatility, particularly in advanced economies, while real consumer spending in emerging and developing markets is expected to strengthen, with markets like Brazil and Russia returning to growth. In this briefing…
The first and most important step to successfully launch a product or service is to pick the markets that are right for your business. All markets are not the same; each has unique challenges and opportunities. Too many companies fail…
The BRIC countries (Brazil, Russia, India and China) were named in 2003 as the most rapidly developing countries with the greatest economic potential. With these countries continuing to develop fast, albeit at different rates, it is useful to look at…