Germany

Vegan and Halal: Functional Equivalents, but not Inclusive

Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.

Connectivity, Smart Home and Sustainability at IFA2022 Berlin

IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.

Germany: Tearing Down the Wall of Cannabis Prohibition

As the first cracks appear in the pan-European prohibitionary edifice, Germany is about to embark on a legalisation journey of seismic proportions and far-reaching ripple effects. Could this be the catalyst that will ultimately shift the green limelight onto European markets?

Post-Pandemic Lipstick Effect in a Post-Mask Germany

Mask wearing in Germany - or the country's famously strict Maskenpflicht rules - is likely to end in the coming weeks, and consumers will be able to shop and dine maskless for the first time in over two years. Lipstick sales, and by extension many other facial care products, are expected to surge in its wake. The greatest opportunities, however, will be private label brands offering "accessible luxury" to consumers who are both excited to show off but are also sensitive to prices.

ISM 2022

The ISM in Cologne, the world's leading trade fair for sweets and snacks, offers you impulses, innovations, exciting networking, top-class exhibitors, and expert visitors in a combination that is unique worldwide. You'll also find the world's largest range of private-label sweets and snacks. Experience international sweets and snacks at the confectionery fair in Cologne.

Grocery Delivery, Dark Stores and Meals at Home: How Opportunities in Germany are Becoming Best Practice in Global Retail

The COVID-19 pandemic profoundly disrupted the market for meals in Germany. With foodservice largely restricted, most food spending is funneled into grocery retail and retailers are leveraging this position of strength, working with grocery delivery startups, to target consumers at home.

Alle Zeichen auf Grün: Legalisierung von Cannabis in Deutschland

Am 26. September 2021 haben die Deutschen einen neuen Bundestag gewählt. Die daraus resultierende sogenannte Ampel-Koalition besteht aus der SPD, Bündnis 90 Die Grünen und der FDP. Nach 16 Jahren Merkel und der konservativen CDU/CSU-Regierung scheint das Land bereit für einen Wechsel. Die kommende Regierung verspricht nichts weniger als eine Modernisierung des Landes.

Unpackaged: The Future of Bottled Water in Germany

German consumers are increasingly switching from bottled water to tap water. Not only is tap water seen as the more sustainable alternative, but bottled water is becoming a more political issue. Rising competition from tap water is placing pressure on soft drinks as consumers see the increasing appeal of counter-top appliances such as SodaStream that make carbonated water at home possible.

A New Dawn: Adult-Use Cannabis Legalisation in Germany

Following confirmation that German's incoming traffic light coalition plans to fully legalise adult-use cannabis and thereby create Europe's first regulated market, in its largest and most influential economy, Linda Lichtmess outlines what to expect next.

Post-Merkel Germany Faces Mounting Economic Risks

As Germany, the fourth-largest economy in the world, heads into the post-Merkel era, the country faces numerous challenges that threaten its competitiveness, and with that, of the EU more broadly...

Anuga 2021

Wir brauchen neue Konzepte für eine digitale Innenstadt

Es ist an der Zeit um über Innenstädte zu sprechen. Die vergangenen Jahre und nicht zuletzt die Coronapandemie haben zu einer Verödung der Stadtkerne geführt, die kaum mehr zurückzudrehen ist und die eine gesellschaftliche Diskussion darüber längst…

Ageing Consumers and Digital Finance: A New Market

The Coronavirus (COVID-19) pandemic has rapidly accelerated digitalisation in various aspects of life in Western Europe. This became immediately apparent in the payment and banking landscapes with a jump in card transactions due to hygiene…

Der deutsche Verbraucher: Eine rasante Entwicklung inmitten der Krise

Deutschland ist für Unternehmen aus der ganzen Welt ein Schlüsselmarkt: Es ist das bevölkerungsreichste Land in Westeuropa und, gemessen am Bruttoinlandsprodukt (BIP), die fünftgrößte Volkswirtschaft der Welt. Um in Deutschland wirtschaftlich erfolgreich zu sein, muss man jedoch die besondere Konsumlandschaft…

The German Consumer: Rapid Evolution Amidst the Crisis

The German consumer market is a key target for businesses worldwide since it is the world’s fifth-largest economy. However, success in Germany means understanding and navigating the country’s unique consumer landscape. This white paper explores key aspects of German consumer…

Erstmals in der Geschichte: Kartenzahlungen in Deutschland übersteigen Barzahlungen

This press release is also available in English, click here to access it. DÜSSELDORF, DEUTSCHLAND – Nach Angaben des globalen Marktforschungsunternehmens Euromonitor International übersteigt im Jahr 2020 das Kartenzahlungsvolumen erstmals in der…

Impact of Coronavirus in Germany: In-Home Products and Experiences

After entering a recession in Q1 2020 as the Coronavirus (COVID-19) pandemic hit, German Q2 2020 real GDP slumped by 11.7% compared to the same quarter in 2019, although the national bank, Bundesbank, expressed optimism of household spending to drive…

Impact of Coronavirus in Germany: Food, Drinks, Tobacco and Out-of-Home Experiences

After a decade of consecutive growth, the German economy officially entered recession in Q1 2020 as the Coronavirus (COVID-19) pandemic hit, with the biggest slump expected in Q2 before a gradual path towards recovery from Q3 onwards. Germany has not…