The Evolution of Japan's Cannabis Market in 2024 and the Impact of Legal Regulations
12 Mar 25The laws and regulations regarding cannabis in Japan have undergone significant changes in recent years. In particular, in 2023, a revised bill was proposed for the Cannabis Control Law, which established a new offence for use and officially approved Epidiolex, a CBD preparation for medical use. The revised law was delayed from the initially scheduled date of October 2024, and then came into effect on 12 December, but expectations for growth in the CBD market temporarily slowed in 2024. This article explains the reasons for this, the current situation, and the outlook for the future market.
Aya Suzuki
Tracking Inflation and E-commerce Performance of Adult Incontinence in Japan
15 Dec 23As inflation begins to cool down worldwide due to slower economic growth, stricter monetary policies of banks and supply chain improvements, Japanese consumers are still struggling to deal with the country’s inflationary environment as households are dealing with unfamiliar rises in consumer goods prices while not seeing wages keep pace.
Jared Conway
Japan Leads the Sober Curious Culture in Asia Pacific
2 Jun 23Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Tomomi Fujikawa
Key Trends for Cannabis in Japan: New Regulation and New Opportunities in 2023
2 Dec 22In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.
Tomomi Fujikawa
Euromonitor International
RTDコーヒー市場：日本での伸び悩みと、韓国と中国での成長
30 Nov 21アジア太平洋地域は、世界最大のRTDコーヒー市場だ。2020年の小売販売量は45億リットルに達し、世界の総販売量の約80％に及ぶ。同市場を支えているのは、世界の総販売量の半分以上を占める、最大市場国の日本である。しかし、アジア太平洋地域の市況は徐々に変わりつつある。
Tomomi Fujikawa
Understanding Product Availability, Ratings and Pricing Trends: Health Claims in Japan
2 Nov 21Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?
Jared Conway
Hong Kong: The New Cash Cow for Japanese Sake Manufacturers
15 Jul 21The traditional, rice-based alcoholic drink sake has always been part of the life and national culture of Japanese people, both on special and daily occasions. However, the Japanese market is shrinking, and sake breweries are looking for future…
Tomomi Fujikawa
Health, Home Experiences and Digital Demand: Japan in 2021 and Beyond
11 May 21This article is also available in Japanese. On 25 March 2021, the torch relay for the Tokyo Olympics and Paralympics began, one year late. However, as illustrated by the third state of emergency declared on 25 April 2021 in response to the increasing…
Euromonitor International
Euromonitor International
The Consumer Impact of Coronavirus in Japan
22 Jun 20This article is also available in Japanese. Japan began 2020 with optimism for a new start, following economic and literal headwinds in Q4 2019, with all eyes set on the country in the lead-up to the Tokyo Olympic Games. Instead, at the turn of the…
Euromonitor International
Coronavirus: Impact on Japan’s E-commerce Product Availability and Prices
17 Mar 20This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. Please note the selected goods data used is through 23 February 2020. Similar to other countries, COVID-19 is having a dramatic impact on many products…
Jared Conway
Japan in 2020: Creating Demand in a Mature Economy
3 Feb 20As we enter 2020, the global spotlight will be on Japan as it hosts the Summer Olympic Games. This is a pivotal time for Japan as the country confronts a variety of economic challenges. It is also a great opportunity for Japan to offer lessons to the…
Euromonitor International
The Growth of Global Demand for Japanese Whisky
15 Aug 19Though demand growth of Japanese whisky remains strong in Japan, interest is quickly building elsewhere. Non-Japanese sales of Japanese whisky are now rising at an average pace of 9% annually, according to Euromonitor International. This growth is…
Matthew Barry
Can a Retail Disruptor Survive the Apparel and Footwear Market in Japan?
23 May 19In our recent podcast, “Fashion Friday: The Struggle of Japanese Apparel and Footwear Brands”, we highlighted new emerging retailing concepts such as ZOZOARIGATO by Zozo Inc, one of the largest online retailers in the apparel and footwear market in…
Taro Yamato
Challenges and Opportunities in Targeting the Senior Consumer
28 Apr 15Many companies have traditionally ignored later lifers – men and women over 60 – because they are seen as frugal spenders with lower incomes and the ability to resist marketing messages. Despite these challenges, this growing demographic cannot be ignored. Senior consumers…
Euromonitor International