Isam Arshad Consultant
dubai
English
About Isam
Isam is a Consultant with Euromonitor International's home and technology research team in Dubai. He manages research projects, participates in conferences, and works closely with clients, with a particular focus on the Middle East, North Africa, and Turkey (MENAT) region. As a commissioner he excels in project management, with extensive knowledge and acute industry expertise and insight.
Expertise
Isam Arshad has spent over a decade honing his expertise in market research across a wide range of industries, during which time he has advised clients and provided thought leadership on the evolution of major trends in home and technology industries. He is an expert in many fields, including web content, data analysis, editorial content, and client engagement. Isam has a master's degree in Knowledge Management from the Graduate School of Management UIA Malaysia. He worked as a research manager in the hospitality trading industry in Saudi Arabia before joining Euromonitor.
Recently Published Work
The Power of Nostalgia: Why Nostalgic Toys Are Making a Big Comeback
31 Mar 25Nostalgia has become a powerful force in consumer behaviour, particularly in the toys and games industry. A growing demographic of adults, often referred to as "kidults", are fuelling demand for retro and classic toys, reliving their childhood through products they once loved.
Isam Arshad
Tissue World Istanbul
Hilton Istanbul Bomonti Hotel & Conference Centre Merkez, Silahşör Cd. No:42, 34381 Şişli/İstanbul 21 November 2024 11:15 Turkey TimeAt the heart of Türkiye's booming tissue industry, Istanbul is the perfect host for the next Tissue World – where innovation meets opportunity. Put simply, if you’re looking to tap into the unparalleled opportunities in the tissue markets of Türkiye, MENA and beyond, you need to be here.
Isam Arshad
Playing on the Big Screen: The Convergence of Toys, Games and Cinema
10 Nov 23In the ever-evolving landscape of entertainment, a notable trend has emerged: the convergence of toys and video games with the cinematic world. This blog post unpacks the journey of toys and games from their traditional platforms to the celluloid world, exploring the financial boons, emotional connections, and the challenges faced. As we stand at the cusp of this entertainment renaissance, "From Playrooms to Silver Screens" offers a comprehensive look into the future of this intriguing intersection.
Isam Arshad