Lan Ha Head of Insights - Economies & Consumers
düsseldorf
English, Vietnamese, German
I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic and consumer trends can shape businesses, empowering companies and organisations to make informed decisions.
About Lan
Lan oversees Euromonitor International’s economic and consumer research and client engagements. She specialises in macroeconomic and scenario analysis, trade and investment trends, and demographic shifts.
Lan advises clients across a range of industries on the global economic and consumer outlook and its business implications, helping leaders move forward with informed long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
Recently Published Work
Global Economic Outlook: Q2 2025
12 Jun 25The global economy has witnessed growing headwinds since early 2025, as trade policy shocks from the US weigh on the global supply chain and business and consumer confidence.
Lan Ha
What Is a Macro Model?
19 Feb 25A macro model is an analytical tool designed to replicate the operation of an economy—either global or national. Macroeconomic forecasts allow policymakers and business executives to stay ahead of risks and spot opportunities to compare different strategic options.
Lan Ha
立即获取 | 2025全球经济预测报告
19 Feb 25根据欧睿国际 2024 年第四季度的基线预测，全球实际 GDP 增长率预计将在 2024 年达到 3.2%，并在 2025 年保持这一增长率，依然低于疫情前的水平。不过，2025 年全球通胀率将降至 3.8%，大大低于 2024 年的 6.5%。
Lan Ha