Lisa Hong Consultant
seoul
Korean, English
About Lisa
Lisa conducts direct research on beauty and personal care, consumer health, and also contributes to a strategy briefings offering global and regional coverage. Given her extensive experience, she has presented at numerous conferences and works directly with Euromonitor clients.
Lisa manages health and beauty research at Euromonitor's Seoul office. Her geographic focus is Asia, with a specialist interest in South Korea. In previous years working at an asset management company, Lisa analysed fmcg industries, listed companies, commodities, and economic trends, helping to gain insights for company overview and market potential assessment.
Recently Published Work
Navigating Value for the Consumer in Asia Pacific
17 Jan 25Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Nathanael Lim
Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea
20 Jun 24Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.
Lisa Hong
in-cosmetics Korea 2024
513 Yeongdong-daero, Gangnam District, Seoul, South Korea 24 July 2024 10:30 South Korea Timein-cosmetics Korea is the only ingredient event dedicated to the personal care industry in South Korea.
Lisa Hong