Liying Qian Global Insight Manager: Tissue and Hygiene
chicago
English, Chinese
About Liying
Liying oversees Euromonitor International’s tissue and disposable hygiene research globally, as well as leading editorial strategy, client service and promoting thought leadership for this industry.
Expertise
Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles, with a special interest in the holistic wellness trend (particularly around women's lifecycle care), ingredient-led clean evolution and changing consumer value perception in recessionary environment. Liying led North American tissue and hygiene research before becoming global Industry Manager for tissue and hygiene. Prior to this, she was a financial journalist, covering merger and acquisition activity in high-demand sectors in the Midwest, US stocks and other business news for a variety of local and global publications.
Recently Published Work
How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study
25 May 25In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.
Jared Conway
Top Women’s Health Trends from the FemTech & Consumer Innovation Summit
3 Sep 24This article spotlights top femtech trends to inform innovation, investment and synergy opportunities in women’s health, with fresh insights from the Femtech and Consumer Innovation Summit in New Jersey in June, a high profile gathering of stakeholders in women’s health – pharma companies, startups, investors and consumer goods businesses across sectors.
Liying Qian
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
3 Jul 24Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Quinn Mai