Liying Qian Industry Manager - Tissue & Hygiene
chicago
English, Chinese
About Liying
Liying oversees Euromonitor International’s tissue and disposable hygiene research globally, as well as leading editorial strategy, client service and promoting thought leadership for this industry.
Expertise
Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles, with a special interest in clean transformation and the broader holistic wellness evolution. Liying led North American tissue and hygiene research before becoming global Industry Manager for tissue and hygiene. Prior to this, she was a financial journalist, covering merger and acquisition activity in high-demand sectors in the Midwest, the US stocks and other business news for a variety of local and global publications.
Recently Published Work
Top Women’s Health Trends from the FemTech & Consumer Innovation Summit
Liying Qian
This article spotlights top femtech trends to inform innovation, investment and synergy opportunities in women’s health, with fresh insights from the Femtech and Consumer Innovation Summit in New Jersey in June, a high profile gathering of stakeholders in women’s health – pharma companies, startups, investors and consumer goods businesses across sectors.
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Women’s Health and Self-Care Fashion: Blurring the Lines Between Hygiene, Apparel and Technology
Marguerite LeRolland
After re-evaluating their priorities during the pandemic, consumers continue to invest in taking care of themselves; both their bodies and minds. This impacts the way they consume and the products they use, opening new opportunities for brands that innovate and release products and services promoting body positivity, sustainability and simplicity that create a feeling of comfort and enhance the mood.