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Pallavi is a Research Associate with Euromonitor International, based in the company’s Bangalore office.
Pallavi’s expertise is in her research into health and beauty industries, where she explains data trends and provides clear insight into market dynamics. Pallavi's core specialisation is beauty and personal care.
In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
in-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.
As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.