Prudence Lai Consultant
hong kong
English, Chinese
About Prudence
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
Recently Published Work
Traveller Segmentation: Unlock Innovation and Value in Wellness Tourism
Prudence Lai
The travel industry is recovering dynamically with shifting traveller preferences and behaviour. This highlights the importance of comprehensive consumer segmentation in order to tailor strategies and product offerings that respond to discrete target segments’ needs, values and wants.
Embedded Finance Powered Transformation Across Travel – Airlines, Surface Travel, Attractions and Wellness
David Zhang
Financial experience impacts overall customer satisfaction across travel verticals. While prior analysis discussed intermediaries, lodging, shopping, food and dining, this article focuses on airlines, surface travel modes, attractions and wellness.
Consumer Microsegmenting for Success: South Korea Duty-Free's Post-Pandemic Loyalty Overhaul
Prudence Lai
Post-pandemic travellers have shifted their shopping behaviours and preferences, prompting duty-free retailers to rethink their consumer engagement strategies to foster recovery and growth. In response, South Korean duty-free operators have introduced new loyalty programmes tailored to specific consumer microsegments, offering more personalised benefits. To thrive, brands are moving away from a one-size-fits-all model in the design and management of their loyalty schemes.