Prudence Lai Consultant
hong kong
English, Chinese
About Prudence
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
Recently Published Work
Consumer Microsegmenting for Success: South Korea Duty-Free's Post-Pandemic Loyalty Overhaul
Prudence Lai
Post-pandemic travellers have shifted their shopping behaviours and preferences, prompting duty-free retailers to rethink their consumer engagement strategies to foster recovery and growth. In response, South Korean duty-free operators have introduced new loyalty programmes tailored to specific consumer microsegments, offering more personalised benefits. To thrive, brands are moving away from a one-size-fits-all model in the design and management of their loyalty schemes.
“蔚来”之路：高粘度私域运营解密
Prudence Lai
汽车企业正在摸索客户交互新方法，以此提高消费者的品牌忠诚度。中国智能电动汽车品牌蔚来正逐渐摒弃传统的经销商模式，采用用户运营模式来助力获客，通过建立自己强大的“超级粉丝”社区，帮助提高客户忠诚度。蔚来的成功源于其新颖的忠诚度战略，通过满足当地社群的需求，超越了竞争对手。
Modernising Loyalty: How Airlines Are Capturing Millennials and Gen Z Travellers
Prudence Lai
The airlines industry is one of the mature industries in adopting loyalty programmes as frequent flyer programmes morph into a profit centre. With shifting traveller behaviour, airlines have to transform engagement through different touchpoints to stay relevant, especially to appeal to younger generations. Airlines are working to provide mobile-led, personalised touchpoints that leverage on latest AI technology to increase their relevance with the younger generations and yield better customer loyalty.