Rubab Abdoolla Consultant
cape town
English
About Rubab
Rubab researches beauty and fashion in sub-Saharan Africa. She works closely with a network of in country-analysts and trade contacts to ensure the accurate representation of data and analysis in this region. She also authors strategic content on beauty and fashion for additional regional insight.
Rubab has a keen interest in understanding the multicultural beauty market, and how inclusivity and diversity offer growth opportunities to businesses. Prior to her career at Euromonitor, Rubab worked in the finance industry for three years, where she focussed on North American and Middle Eastern markets.
Recently Published Work
Apparel in Sub-Saharan Africa: Navigating Challenges in Pursuit of Growth
Rubab Abdoolla
The African clothing and footwear industry, estimated at over USD30 billion is dynamic, presenting abundant opportunities for stakeholders. Moreover, it stands to gain significantly from the evolving socioeconomic landscape of the continent, primarily propelled by a substantial demographic of young, stylish, and aspirational consumers.
Inclusive Beauty: Hair Care Opportunities on the African Continent
Rubab Abdoolla
Examining the key trends driving the hair care market in Sub-Saharan Africa, we will also provide insight into consumer profiles, the competitive landscape, growth drivers, and finally how industry players can capitalise on the wave of changes gaining momentum in the hair care industry.
Why Worn Clothes are Thriving in Africa
Anje du Plessis
The thriving African second-hand clothing market, known as Madunusa in South Africa, Okrika in Nigeria, and Mtumba in Kenya, is as diverse as its purveyors. It ranges from basic everyday use worn clothes to luxury apparel aimed at higher-income consumers with a taste for luxury brands but not necessarily the budget to quench such tastes – and everything in-between, which consumers call ‘thrift’.