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Sonali is a Research Analyst for the beauty and fashion industry. So far, her expertise is focused on the baby care, sun care, vitamins and dietary supplements markets in the US.
Sonali is actively involved in market sizing and forecasting, and writing industry reports. She further supports clients by providing insight on key consumer trends, category performances, competitive intelligence and future industry outlook. Before joining Euromonitor, Sonali worked for various healthcare and fmcg clients during her time in Accenture and Infiniti Research.
This article will unpack the trends, consumer preferences and dynamic innovations shaping the future of the fragrance industry. Whether you’re a perfume enthusiast, an industry professional, or simply someone who loves their daily spritz, you’ll gain a fresh understanding of where fragrance is headed.
In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
in-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.