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Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.
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You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024.
Consumer trends at a glance
Europe: Top Consumer Trends in 2024
Stephen Dutton
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Top Three Consumer Trends for Germany in 2024
Stephen Dutton
Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.
Latin America: Top Consumer Trends in 2024
Rodrigo Mattos
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.