Quick recipe kits were seeing dynamic unit volume sales growth over the review period, with this category expected to continue seeing healthy growth over the forecast period. Quick recipe kits, which allow consumers to save time because they include pre-portioned ingredients, are seen as being convenient to store and cook.
Freshippo, the grocery store owned by Alibaba, is aggressively expanding its presence in meals and soups. It has elevated ready meals to a primary department in its stores, demonstrating its strong commitment to this category.
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Meals and Soups Packaging
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