As in the review period, frozen ready meals are expected to be the most dynamic product area in meals and soups packaging over the forecast period. Ready meal trays will be one of the main beneficiaries of this – already the main pack type in unit volume terms in frozen ready meals, they will continue gaining share in the coming years.
While the 350g pack size will remain most popular in frozen pizza in Malaysia, the 170g pack size is expected to gain share in the coming years. This shift can be attributed to a growing consumer focus on health and portion control.
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Understand the latest market trends and future growth opportunities for the Meals and Soups Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Meals and Soups Packaging
This report originates from Passport, our Meals and Soups Packaging research and analysis database.
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