• Asia Pacific contributes 40% of global foodservice sales
• Delivery threatens dine-in share, boosted by third party subscriptions encouraging repeat orders
• Digital innovations at the forefront of customer engagement and brand differentiation

Euromonitor International’s World Market for Consumer Foodservice 2025 report highlights this is driven by robust growth in the Asia Pacific region, which contributed to 40% of global foodservice sales, with a 6% forecast value Compound Annual Growth Rate (CAGR) for 2029.

Despite economic uncertainties, the global consumer foodservice industry grew in 2024, reaching a total market value of USD3.2 trillion, a 5.5% increase from 2023. This indicates a continued path to recovery and growth opportunities.

Rocio Franco, senior consultant at Euromonitor International, said: “Inflation and economic uncertainty remain major concerns for consumers. Despite global transactions recovering to pre-pandemic levels, indicating strong demand in the industry, consumers are still cutting back on spending and opting for more affordable options.”

Eat-in continues to lose share while delivery continues to grow

Delivery is increasingly taking market share from eat-in dining, making up 21% of the global consumer foodservice market in 2024, up from 9% in 2019.

By 2029, delivery is projected to account for 24% of the foodservice market by 2029, while eat-in is expected to lose its share by 3%, down to 52% by 2029

Offering convenience and value, third-party players have amplified this with aggressive discount competition and increased loyalty programme subscriptions, often removing delivery or service charges to enhance frequency in orders.

Limited-service restaurants are also experiencing a boom, appealing to cost-conscious diners as they offer a flexible range of products. By strategising on ‘snackification’ with options ranging from smaller-sized, budget-friendly products to more premium choices, this strikes a balance between value and quality for consumers.

Digital innovation and personalisation at the forefront

Foodservice brands have been leveraging technology to meet rising consumer expectations and differentiate in a crowded market. From launching proprietary apps to expanding loyalty programmes, this enables brands to hyper-personalise consumers’ experiences by tailoring offerings and promotions based on individual needs.

Franco commented: “To retain customers, restaurant operators must strategise to offer value beyond price, focusing on enhancing experiences, embracing digitalisation, and building brand loyalty.”

Innovations such as such as self-service kiosks, digital recognition, and voice automation in drive-throughs are helping enhance customer engagement, support new product development and provide a competitive edge while driving omnichannel growth.

Contact Us 

Euromonitor Press Office 
Press@euromonitor.com  

About Euromonitor International   

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services to help our clients maximise opportunities, and we are the first destination for organisations seeking growth.  With our guidance, our clients can make bold, strategic decisions with confidence. We have 16 offices around the world, with 1000+ analysts covering 210 countries and 99.9% of the world's consumers, and use the latest data science and market research techniques to help our clients to make sense of global markets.