The population of Oman is predicted to Increase by 31.2%, due to changes in net migration and natural change, standing at a total of 7.1 million citizens by 2040. The birth rate is anticipated to drop between 2024 and 2040. Young Adults (aged 18-29) will represent the largest portion of the population by 2040. Generational cohorts in Oman will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.
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