High-priced imported brands are expected to struggle in the upcoming period, as low- and middle-income consumers remain cost-conscious. The impact of high inflation on purchasing power is also a threat to the future performance of paediatric consumer health, as sales are highly dependent on disposable incomes.
Most international companies will continue to compete for sales through brand advertising and promotion and leveraging strong international brand awareness. International players should benefit from a decrease in import barriers, while most domestic manufacturers are likely to compete on unit price.
The health and wellness trend is expected to continue providing a boost to the consumption of paediatric consumer health products over the short- and medium-term. Demand is also anticipated to be driven by greater shelf space being allocated to paediatric consumer health products by chemists/pharmacies, along with the continuous expansion of health food shops.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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