Irina Barbalova Global Lead - Health and Beauty

About Irina

Irina is a Global Lead and drives the evolution of Euromonitor International’s Health and Beauty offering. She leads the strategic insights agenda and commercial engagement across the increasingly intersecting beauty and wellness space.

Irina advises clients across a range of industries on the business implications of the evolving health, beauty and wellness competitive landscape and has special interest in women’s health.

During her 20+ years' tenure at the company, Irina has overseen a variety of industry projects and has partnered with clients across the whole value chain, with a focus on actionable insights for growth strategy and innovation. 

With a high-profile record in the industry, Irina shares her expertise across leading events and forums, including INNOCOS Summit and Cosmoprof Worldwide in the capacity as a keynote speaker and panel moderator.