Matthew Oster Head of Health, Beauty and Hygiene Insights
chicago
English
About Matthew
Matt Oster is the Head of Health, Beauty and Hygiene Insights. He leads Euromonitor's global health, beauty and hygiene industry managers, drives editorial strategies, and builds and refines approaches to client engagement and partnerships.
Expertise
Prior to his current role overseeing health and beauty, Matt managed Euromonitor's global syndicated research in consumer health from 2016-2024. He continues to advise clients in these industries about consumer trends, growth opportunities, and category performance. Matt Oster has worked with Euromonitor since 2011 and as Head of Consumer Health since 2016. Prior to this, he was Head of Institutional Channels, focusing on the B2B marketplace.
Recently Published Work
Top Three Consumer Health Innovation Trends in 2025
5 Feb 25Innovation in consumer health remains robust overall going into 2025 despite slogging through a few years of weakening consumer purchasing power. The industry has leaned into consumers’ ardent demands for value, with innovation clustering around multifunctional approaches and on-the-go, lifestyle-enhancing products that consumers continue to demand.
Matthew Oster
Megatrends: Quantifying Personalisation
7 Feb 24In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.
Matthew Oster
The Five Trends Pushing Global Consumer Health into 2024
27 Oct 23The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.
Matthew Oster