Oksana Malynovska

Oksana Malynovska Director of Insights

singapore

English, Russian, Ukrainian

About Oksana

Oksana is a Global Director at Euromonitor. Her remit is driving research and building global insights covering industries, economies and consumers.

Expertise

Oksana leads a team of experts to deliver market, category, economy and consumer intelligence. She also oversees company-wide work on citations globally. In her role, Oksana spends time on team building and people management, alongside research processes and methodology innovation, content and insight creation. She also works closely with commercial teams supporting various formats of client engagement.

Related to Health and Beauty

Article

Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce

26 Jun 25

In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.

Rabia Yasmeen

Rabia Yasmeen

Event

in-cosmetics Korea 2025

513 Yeongdong-daero, Gangnam District, Seoul 2 July 2025 10:30 South Korea Time

in-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.

Yang Hu

Yang Hu

Article

Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity

27 May 25

As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.

Egle Tekutyte

Egle Tekutyte