Zora Milenkovic Head of Drinks and Tobacco​​

About Zora

Zora is a Head of Research at Euromonitor International with a focus on drinks and tobacco. Based in London, she has more than two decades of experience in these industries. ​

Zora is responsible for Euromonitor’s global data and analysis on drinks, tobacco, cannabis and packaging, specialising in future trends impacting these industries, from Consumer Need States to Water Scarcity and linking them to the wider consumer space.​

Zora advises clients across the full range of these industries, advising them on consumer drivers such as Changing Occasions, Blurred Lines, Wellness, Natural Ingredients, Novel Delivery Mechanisms and Sustainability.